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12/09/2026VIFLY ACTU

ChatGPT becomes a new advertising ground for brands

Amazon Ads now allows some American advertisers to test ads in ChatGPT. This driver confirms an important evolution: the discovery of an offer can start directly at the heart of a conversation with an AI, as the user compares his options.

Our method: distinguishing facts, citing sources and calmly explaining what can really change for creators, independent and digital professionals.

Marketing

Amazon Ads opens pilot access to ads in ChatGPT

Amazon Ads announced a partnership with OpenAI allowing a selection of advertisers in the United States to expand their campaigns to ChatGPT. The device is still a driver: Amazon Ads supports campaign activation, while the ad experience is inserted into conversations where users explore, compare and make decisions. Delta Vacations is one of the leading participating brands. It is therefore not a global deployment or widespread access to small businesses, but an official signal: AI assistants are gradually becoming paid discovery spaces, in addition to organic referencing and social networks.

What it can change: Do not spend anything in the rush: the pilot remains limited to the United States. On the other hand, prepare now easy-to-understand IA offers — clear public pages, accurate benefits, prices, evidence, FAQs and structured product data. Tomorrow, your visibility will depend both on your ability to be naturally recommended and, possibly, to buy a presence in these conversations.
Read source: Amazon Ads →