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14/09/2026VIFLY ACTU

L的IA becomes a field co-pilot for small structures

OpenAI presents the case of a small event company that uses ChatGPT to prepare its marketing, scripts, schedules and customer reviews. The useful signal for the self-employed is not to delegate his profession to an AI: it is to reduce the tasks that slow down the creation, the customer relationship and the monitoring of his activity.

Our method: distinguishing facts, citing sources and calmly explaining what can really change for creators, independent and digital professionals.

OpenAI shows how a small business uses ChatGPT for its marketing and organization

In a case study published on September 9, OpenAI describes the use of ChatGPT by ATV Big Air Tour, a small event structure. In particular, the team uses to prepare marketing plans, scripts adapted to the cities visited, planning, hardware tracking and customer reports. This is a testimony published by OpenAI, not a promise of generalizable results. The example nevertheless illustrates a concrete use: to remove part of the repetitive work in order to devote more time to the field, content and relationship with clients.

What it can change: Choose a repetitive task that makes you waste time each week: preparing a content plan, structuring a brief, summarizing an appointment or formatting a review. Keep the decision, the facts and your voice; delegates only the first structuring.
Read the source : OpenAI →