Our method: distinguishing facts, citing sources and calmly explaining what can really change for creators, independent and digital professionals.
Marketing
OpenAI tests Sponsored Agents and deploys new tools for ChatGPT Ads
OpenAI tests in the United States, with some advertisers, Sponsored Agents: after clicking on an advertisement in ChatGPT, the user can open a conversation clearly identified as sponsored with the agent of a company, then join his site when he is ready. OpenAI also deploys the creation, modification and analysis of natural language campaigns via the Ads Manager plugin, as well as text and image suggestions. HubSpot and Shopify integrations are available according to eligibility; The Shopify application is first intended for American merchants, with an international extension announced from 23 September in markets where ChatGPT Ads exists.
What it can change: Prepare structured offers sheets, answers to objections, reliable product data and a clear rule of transfer to a human. Advertising can now qualify the prospect even before it arrives on your site.
Read the source : OpenAI →
Marketing
HubSpot recasts its CRM around Breeze Assistant and specialized agents
HubSpot presents Fall26 as a recast based on the Growth Context. Its Smart CRM can automatically capture and synchronize calls, emails and meetings. Breeze Assistant receives an objective in natural language, mobilizes suitable agents and produces reports, proposals or campaign plans. Marketing Studio starts with insights such as AEO visibility, sub-performance segments or unfollowed leads to plan campaigns and customize sequences. Accurate availability depends on HubSpot products and subscriptions; published performance figures are derived from data and tests provided by the company.
What it can change: Before automating your prospecting or campaigns, clean up customer data and set business rules. A fast agent powered by an incomplete CRM primarily accelerates bad decisions.
Read the source: HubSpot →
Set-up
Threads deploys a set of tools to promote and measure podcasts
Meta deploys podcast banners on Threads on profiles and publications, clickable episode maps, excerpts with transcription, video or guest, as well as backup of episodes. Creators can also activate an automatic reminder to share their new releases. Podcast Insights measures the range and commitment generated by Threads, including clicks and backups. Meta indicates that these functions begin to be deployed on 16 September, without forcing creators to host their podcast on Threads.
What it can change: Turn each episode into several entry points: transcribed excerpt, guest, strong idea and clickable map. Then measure clicks and backups instead of judging only visible reactions.
Read the source: Meta Newsroom →