VIFLY

Working with brands · Practical guide

Your UGC rate starts with a scope, not a price found online.

Prepare a clear basis for a quote and identify requests that change the cost of a project.

Drafting VIFLY · Updated on 16 October 2026 · Reading and Exercise

What a UGC quote should separate
Original educational illustration VIFLY. The detailed diagram is explained below.

What a UGC quote should separate

  1. Set-up

    Brief, script, filming and editing.

  2. Liquid

    Versions, formats, files and returns.

  3. Uses

    Support, duration, territory and advertising.

  4. Dissemination

    Publication on your account, if ordered.

This diagram distinguishes between discussion posts. It does not set market prices or legal clauses in all situations.

1

Count all the work, not only the seconds delivered

A video of 30 seconds may require several hours of work. Adds brief exchange, search, script, preparation, shooting, editing, validation exchanges and administration. If you only count camera time, you underestimate the real cost of the mission.

Choose an internal calculation basis adapted to your expenses, your billable time and your activity. This is not automatically the hourly rate displayed to the customer. Your price must also absorb unbilled periods and necessary expenses, without confusing turnover with disposable income.

Note direct costs: travel, specific accessory, rental, additional person or authorized subcontracting. Check what the brand provides and what's left of you. A received product is not automatically sufficient remuneration; the answer depends on the agreement and the work requested.

2

Distinguished additional versions and new creation

A deliverable must be described: indicative duration, orientation, language, subtitles, file format and number of versions. "A video" can hide a main mount, three hooks, two ratios and raw files. These elements do not all require the same effort.

Define a number of returns and what they cover. Correcting an error compared to the brief is not the same as changing the product or re-runing after validation. Predict how a field change will be encrypted before executing it.

If the brand requires urgent delivery, check that you can preserve quality controls and authorizations. A short time may move other missions; He does not justify promising the impossible. Also clarifies the date of receipt of the product and the date of validation of the script.

3

Ask questions about usage before sending an amount

Request where the content will be used: organic account, site, advertising, additional media. Also asks for how long, in which territories and with what options for modification. A request for exclusivity or advertising from your identity deserves a specific discussion.

These boundary issues are business benchmarks, not a ready-to-sign assignment model. Permissions for your image, third parties, sounds and other creations must be consistent with the intended uses. Have a large or complex agreement reviewed by a competent person.

The official French guide recalls the framework of rights and duties related to commercial influence. Check if your mission falls within this framework; a production for the brand account and a promotional publication on your own account should not be confused. This VIFLY guide does not replace personalized legal advice.

Check the reference elements: Ministry of Economy — guide influencers and creators

4

Presents a proposal that clearly compares

Structure your quote around the need and what is included, then options. A clear proposal can distinguish between the main assembly, a hanging variant and an extension to be discussed. Do not hide conditions that strongly change the value of the command in an unreadable note.

If the budget does not match the perimeter, first adjust the deliverables or uses: fewer versions, a simplified shooting, only one language. A price reduction without a reduction in work can make the mission untenable. You can also politely refuse a request that does not allow for proper work.

Before agreement, check the administrative and payment conditions applicable to your status. The amounts in the example below do not include a personalized tax calculation. Keep your assumptions to review your method after the mission: has real time exceeded planned, and why?

A concrete case, not a promise of results

Fictitious example: production calculation, not market rate

Fictitious example: production calculation, not market rate
PostIllustration hypothesisCalculationAmount
Preparation and scripting1 hour at an internal 40 €1 × 40 €40 €
Turning and mounting3 hours at the same base3 × 40 €120 €
Validation and administration1 time1 × 40 €40 €
Direct costsSpecific accessoryCost used in this example20 €
Production base5 hours and 20 € costs200 € + 20 €220 €

The 220 € is an educational basis for production before analysing uses, taxes and other conditions. This is neither an observed average nor a recommended minimum nor a promise of remuneration. A hypothesis of 40 € per hour is not your net income.

Your next move

Set your perimeter before your price

Fill in the four lines with your own case. Nothing is sent or saved: the content stays on this page and disappears when reloading. Copy your brief if you want to keep it.

Before we move on

Checklist

These boxes are used to reread your work, not to rate your level.

Check my work
The brand adds three hooks and raw files after agreement. Is the initial price automatically enough?

No. Checks the accepted perimeter, evaluates the work and additional uses, and then validates an adjustment before delivery. Do not transform a new application into a tacit obligation.

Frequently Asked Questions

What is the price of a UGC video?

It depends on the work, deliverables, uses and conditions of the mission. A single figure is not enough to compare two proposals. The example of the guide is fictional, not a market grid.

Should user fees be included in its estimate?

The permitted uses must be clarified in the agreement. Their drafting and the necessary authorizations depend on the project: have the complex or extended conditions checked.

How to respond to a budget too low?

Proposes a more limited scope if the project remains relevant, or refuses. Reducing versions or complexity is often clearer than a discount that leaves all the work unchanged.

Sources and scope

Sources consulted on 16 October 2026. Methods, examples and exercises are VIFLY teaching proposals; they do not guarantee traffic, customers or income. Check the current rules of your platform before publication.

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