Working with brands · Practical guide
Your UGC rate starts with a scope, not a price found online.
Prepare a clear basis for a quote and identify requests that change the cost of a project.
Drafting VIFLY · Updated on 16 October 2026 · Reading and Exercise
What a UGC quote should separate
Set-up
Brief, script, filming and editing.
Liquid
Versions, formats, files and returns.
Uses
Support, duration, territory and advertising.
Dissemination
Publication on your account, if ordered.
1
Count all the work, not only the seconds delivered
A video of 30 seconds may require several hours of work. Adds brief exchange, search, script, preparation, shooting, editing, validation exchanges and administration. If you only count camera time, you underestimate the real cost of the mission.
Choose an internal calculation basis adapted to your expenses, your billable time and your activity. This is not automatically the hourly rate displayed to the customer. Your price must also absorb unbilled periods and necessary expenses, without confusing turnover with disposable income.
Note direct costs: travel, specific accessory, rental, additional person or authorized subcontracting. Check what the brand provides and what's left of you. A received product is not automatically sufficient remuneration; the answer depends on the agreement and the work requested.
2
Distinguished additional versions and new creation
A deliverable must be described: indicative duration, orientation, language, subtitles, file format and number of versions. "A video" can hide a main mount, three hooks, two ratios and raw files. These elements do not all require the same effort.
Define a number of returns and what they cover. Correcting an error compared to the brief is not the same as changing the product or re-runing after validation. Predict how a field change will be encrypted before executing it.
If the brand requires urgent delivery, check that you can preserve quality controls and authorizations. A short time may move other missions; He does not justify promising the impossible. Also clarifies the date of receipt of the product and the date of validation of the script.
3
Ask questions about usage before sending an amount
Request where the content will be used: organic account, site, advertising, additional media. Also asks for how long, in which territories and with what options for modification. A request for exclusivity or advertising from your identity deserves a specific discussion.
These boundary issues are business benchmarks, not a ready-to-sign assignment model. Permissions for your image, third parties, sounds and other creations must be consistent with the intended uses. Have a large or complex agreement reviewed by a competent person.
The official French guide recalls the framework of rights and duties related to commercial influence. Check if your mission falls within this framework; a production for the brand account and a promotional publication on your own account should not be confused. This VIFLY guide does not replace personalized legal advice.
Check the reference elements: Ministry of Economy — guide influencers and creators
4
Presents a proposal that clearly compares
Structure your quote around the need and what is included, then options. A clear proposal can distinguish between the main assembly, a hanging variant and an extension to be discussed. Do not hide conditions that strongly change the value of the command in an unreadable note.
If the budget does not match the perimeter, first adjust the deliverables or uses: fewer versions, a simplified shooting, only one language. A price reduction without a reduction in work can make the mission untenable. You can also politely refuse a request that does not allow for proper work.
Before agreement, check the administrative and payment conditions applicable to your status. The amounts in the example below do not include a personalized tax calculation. Keep your assumptions to review your method after the mission: has real time exceeded planned, and why?
A concrete case, not a promise of results
Fictitious example: production calculation, not market rate
| Post | Illustration hypothesis | Calculation | Amount |
|---|---|---|---|
| Preparation and scripting | 1 hour at an internal 40 € | 1 × 40 € | 40 € |
| Turning and mounting | 3 hours at the same base | 3 × 40 € | 120 € |
| Validation and administration | 1 time | 1 × 40 € | 40 € |
| Direct costs | Specific accessory | Cost used in this example | 20 € |
| Production base | 5 hours and 20 € costs | 200 € + 20 € | 220 € |
The 220 € is an educational basis for production before analysing uses, taxes and other conditions. This is neither an observed average nor a recommended minimum nor a promise of remuneration. A hypothesis of 40 € per hour is not your net income.
Your next move
Set your perimeter before your price
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Before we move on
Checklist
These boxes are used to reread your work, not to rate your level.
The brand adds three hooks and raw files after agreement. Is the initial price automatically enough?
No. Checks the accepted perimeter, evaluates the work and additional uses, and then validates an adjustment before delivery. Do not transform a new application into a tacit obligation.
Frequently Asked Questions
What is the price of a UGC video?
It depends on the work, deliverables, uses and conditions of the mission. A single figure is not enough to compare two proposals. The example of the guide is fictional, not a market grid.
Should user fees be included in its estimate?
The permitted uses must be clarified in the agreement. Their drafting and the necessary authorizations depend on the project: have the complex or extended conditions checked.
How to respond to a budget too low?
Proposes a more limited scope if the project remains relevant, or refuses. Reducing versions or complexity is often clearer than a discount that leaves all the work unchanged.
Sources and scope
Sources consulted on 16 October 2026. Methods, examples and exercises are VIFLY teaching proposals; they do not guarantee traffic, customers or income. Check the current rules of your platform before publication.
To continue without dispersing
- Check the benchmarks for your activity in France →
- Collect the perimeter of an application →
- Present your professional proposal →